Every product, screen and animation.

Drag-and-drop builder where teams compose plans, features and toggles in minutes — the source of truth for everything customer-facing.

The buyer-facing flow. Customers configure their own plan, see real-time pricing, and self-serve from marketing pages.

Captures what prospects actually wanted to buy when nothing fit — turning lost demand into a pricing research channel.

Modules around the core: experiments, MCP pricing for AI products, churn toolkit and the willingness-to-pay guide.