Tools and notes for founders.
Canvases, playbooks, and field reports from the Cuprice team. Practical material to help you price, package, and get more customers.
Pricing playbooks in your inbox
Monthly teardowns, frameworks, and benchmarks for SaaS founders. No spam.
Resources for founders
Canvases, playbooks, and toolkits to help you build, price, and ship faster.
Pricing Page Brief — align design, product, and revenue
A fill-in brief to align design, product, and revenue on the goals, constraints, and decisions behind your next pricing page.
Willingness-to-Pay Interview Guide — find real price signals
A repeatable 30-minute interview script for surfacing real willingness-to-pay signals from your customers and prospects.
Founder Reading List — pricing, positioning, and revenue design
A curated list of books and essays we recommend to founders thinking seriously about pricing psychology, positioning, and revenue design.
Churn Intervention Toolkit — recover revenue at the cancel button
Scripts, offers, and flow templates to turn the cancel button into a conversation that recovers revenue without dark patterns.
SaaS Pricing Playbook — plans, anchors, and add-ons that work
A step-by-step framework for choosing plans, anchors, and add-ons — with real examples from SaaS companies pricing in public.
Pricing Strategy Canvas — map your packaging in one page
A one-page canvas to clarify your packaging, willingness-to-pay signals, and pricing levers before you ship your next plan.
From the blog
Notes on pricing strategy, AI-native product, and revenue experiments.
Why a 1% price increase beats an 11% volume increase
The math behind why a small pricing improvement is the highest-leverage move you can make as a founder.
What MCP means for pricing tooling
How the Model Context Protocol lets your pricing strategy live next to your codebase in Cursor and Claude.
Turning the cancel button into a conversation
Designing a churn intervention that respects the user and recovers revenue without dark patterns.